Lost Revenue Calculator

1. Average monthly downloadsTotal downloads across all episodes per month

2. Average monthly ad impressions served/deliveredDirect sold ad impressions delivered per month

3. Average number of ad units per episodeTotal ad positions (pre-roll, mid-roll, post-roll)

4. Average direct sold CPM ($)Average CPM for your direct sold campaigns

5. Hosting platformYour primary podcast host/ad serving platform

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